McDonald’s Japan is currently offering a pair of special double cheeseburgers for a limited time, so in true Japanese fashion, they have decided to debut a new anime girl mascot character to help promote their campaign. Folks, meet Imadakedabuchitabemi! That’s quite a mouthful, so let’s try to break it down a bit, shall we? “Imadake” means “now only,” “dabuchi” is the abbreviated nickname for “double cheeseburger,” “tabe” comes from taberu, meaning “to eat,” and “mi,” written with the kanji for beautiful (美), is a common ending for women’s names in Japan. Put them all together, and you get the iconic (?) name, “Imadakedabuchitabemi”!

With her big twin-tails, cheerful smile, and oversized red-and-gold attire, Imadakedabuchitabemi is having a moment on social media, with countless fan art trending on pixiv as well. Enjoy her adorable character design, and if possible, try to remember her name too!

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