Trending on pixiv: "Hugtto! PreCure". What is that? Check out the drawings!! [Recent Buzzwords]

"Hugtto! PreCure" is the 15th Pretty Cure series. The anime began airing in February 2018. Its surprising elements become trending topics on various social media.

What is "Hugtto! PreCure"?

It is the 15th Pretty Cure series. The official keywords of this particular series are: "A mother who protects her child", "Heroism", "Child-rearing", and "Work".

<p class="">According to its press release, the previous installments in Pretty Cure franchise have always put emphasis on the heroines who fight in actual battles. And then an idea was developed that 'a mother', as a figure we are all familiar with, is the personification of a strong, kind, and cool heroine in the eyes of her daughter. This idea led up to this particular Pretty Cure series being created around the theme of 'a mother who protects her child'.
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"Hugtto! PreCure" Main Characters

・Hana Nono/Cure Yell

・Saaya Yakushiji/Cure Ange

・Homare Kagayaki/Cure Etoile

Why is "Hugtto! PreCure" so popular?

Leading up to the year 2018, which is a memorable 15th anniversary of Pretty Cure franchise, February 1 has been designated as "Pretty Cure Day" since the first installment of the franchise "Futari wa Pretty Cure!" was aired on that day. There has been an announcement that there is something special prepared to celebrate the franchise's 15th anniversary and it spurs the fans' expectation.

In addition, Charalit, a male character who belongs to "Criasu Co., Ltd.", an organization that opposes Pretty Cure, has been a trending topic on social media lately. Charalit's sweet face is a contrast to the terms that he sometimes utters, such as "ringisho" (a draft to be circulated within a company to earn approval) and "shimatsusho" (written apology). These words hit too close to home for some fans who work as full-time employees in real life and maybe just a bit of a shock for these people to deal with on a Sunday morning.