Article: Kazuki Miura
Editor: Hitomi Sakuma
"I have to prepare a lot of 1000 yen bills and 500 yen coins", "I'm worried someone will steal my cash", "I need to set a convenient price to ensure an efficient transaction"--these are some of the things commonly experienced by people who participate in doujinshi events. However, the days when doujinshi transaction will change drastically are perhaps coming sooner than we thought.
pixiv held a doujinshi event called "pixiv MARKET" on June 10, 2018 (Sun.) in Exhibition Hall B on the fourth floor of Sunshine City Bunka Kaikan.
The biggest highlight of this event is "pixiv PAY", a smartphone application that can be used to settle payments completely without cash. Through the usage of this app, there is no longer any need for circles and participants to prepare cash.
This is a complete report on "pixiv MARKET", Japan's first cashless doujinshi event! What does a doujinshi event without cash look like!? This report brings you not only the answer to that question but also details of the live drawing broadcast that was held during the event and the exhibition booths!
No more cash! Take your smartphone, not your wallet, to pay
The event commenced at noon. In the morning, the hall was reserved for artists and circles to set up their booths. There were 300 circles, chosen through a lottery, that participated in this event. Lined next to each other, these circles originated from different genres and were there to present their wonderful works.
pixiv MARKET starts now!
Curious? What a cashless doujinshi event looks like
Through this event, we got the impression that pixiv PAY is a cashless payment application that provides great merits to both circles and participants. Plus, it is easy to use. We will first explain how to use it if you are a buyer.
Purchasing a doujinshi has never been easier
All you have to do next is set the application to "Payment Mode" upon purchase.
When a person from the circle presents you with a QR code, all you need to do is scan it. Once you see a notification on the application, your purchase is complete.
There are many merits for sellers too!
You no longer have to worry about miscalculation or running out of change. Now you can also set a price on your goods freely, leaving behind the days when you had to deliberately choose a convenient price. Isn't this good news? There is one more important point: by managing transactions with pixiv PAY, you can send messages to your buyers. Feel free to use this feature to thank your buyers or notify them of your next event.
Another convenient feature of this app is "Assistant Feature", which can be used simultaneously among the artist, the salesperson (売り子; uriko), and the cashier. This feature is convenient because it gives freedom for an artist to leave their space and entrust all transactions to the salespeople. We also asked Eku Uekura about his pixiv illustration.
On a different note, we were surprised when we learned that Eku Uekura spent only 2 days to finish drawing "Pay-tan". "Pay-tan" was everywhere inside the hall, decorating the event's pamphlet and panels, for starters.
Introducing exhibition booths other than those of individual circles
A surprise event!? Watch popular illustrators drawing live on "pixiv ONE"
For your information, the event's theme was "rain". It was raining the day the event was held, so the theme couldn't have been more fitting.
Before long, the one-hour time limit was up. Mai Yoneyama's emotive illustration is an impressive depiction of a rainy day through a glass window, whereas Kei Mochizuki's pop illustration demonstrates a clever way of using a raincoat and an umbrella. Both works are of such a high quality that it's hard to believe the illustrators spent only an hour to finish them. Cheers of awe and wonder for the two illustrators could be heard reverberating inside the hall.
The first cashless doujinshi event in Japan ended without a hitch!
Around 3,000 people attended this pixiv MARKET event. The event ended at 4 in the evening. Overall, everything remained in order until the very end of the event. After the event, a gathering that consisted of interested circle people was held and all of pixiv MARKET's programs were brought to a close in a harmonious atmosphere.
We sincerely hope that everyone, including those who attended the event as circles and general participants, was able to experience the advantages of a cashless doujinshi event. We also hope that the doujinshi market will continue to head toward a cashless era. The new shape that the doujinshi market has taken through the use of pixiv PAY may reach more people in the near future.