Yume-kawaii, Fluffly Märchen!

Have you heard of the trend among Japanese girls, “yume-kawaii” before? With pastel pink, huge frills, magical girls and sweets...yume-kawaii refers to a shining, dreamlike world that every girl must have fantasized about. Yume-kawaii goes beyond just “yume (dream)” and “kawaii (cute)”, to form “yume-kawaii (dreamy cute)”. There are also similar words like “yami-kawaii (sickly cute)” to represent cuteness, but weak-looking things. Here, we have a special feature on yume-kawaii illustrations, that will excite every girl. Take a look!