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  • Interview with illustrator Akakura - When a wealth of input is worth more than inspiration
Interviews
2022.05.20

Interview with illustrator Akakura - When a wealth of input is worth more than inspiration

  • interview
  • illustrator interviews
  • illustration production
  • event info/report

Interview by Ichibo Harada @HEW

Illustrator Akakura's first solo exhibition Plaisir is being held at pixiv's WAEN GALLERY in Omotesando, Tokyo, until Wednesday, June 1st.

The exhibition takes place in a stylish and lovable space resembling a café and features around 50 works, including both original and commercial illustrations.

Akakura is active in many fields, from character design and key visual creation to apparel, collaboration cafés, and merchandise design. How does this artist come up with such original desserts and clothing designs? Read on to find out where they get their ideas!

Akakura
  • Akakura
  • Illustrator. Active in many fields, including character design, key visual creation, apparel, sake label design, and collaboration cafés. Their original work mostly features characters spending a blissful time surrounded by sweets and fashionable items. In their designs and ideas, they value both the elegance of adults and the playfulness of children.

  • pixiv
    Website
    Twitter
    Instagram

Experience as a DTP artist

── Your first post on pixiv dates back to 2014. When did you start drawing?

赤倉
I have been drawing illustrations for as long as I can remember, and I started drawing digitally about 10 years ago.

── Did you always want to be an illustrator?

赤倉
I liked the idea, but I had half given up on it, thinking "Well, if the chance arises..." My first job was as a DTP operator (someone who works on the layout of printed materials based on the instructions from designers and clients). I got my first commercial illustration commission right after graduating, but I wasn't yet big enough to be able to call illustration a side job. Then I started getting more and more commissions, and I became a full-time illustrator.

気が付けば雨上がり

by 赤倉@画集発売中

One of Akakura's early posts on pixiv, dating back to 2015.

── It must've been quite a big decision to leave the stable income of your company job to become a freelancer.

赤倉
Yes, it was. But I had dreamed of becoming an illustrator since I was a child, so I thought it'd be better to regret trying rather than regret not pursuing it. I was approaching my fifth year in that company, and since I was about to be reassigned teams it was the right time for me to change jobs. I had some financial leeway, so I decided that I could afford to quit my job for a while. Money was a major deciding factor in my decision to go freelance.

Pitching what you're good at works better than drawing just about anything

── Does your experience as a DTP artist help you in your current job as an illustrator?

赤倉
Although I was just an operator, I was also responsible for a lot of design work, so my experience from that time is still useful today. When I was working at the company, for example, I learned how to guide the viewer's eye by placing different elements in a way that puts the focus on the main subject. I was grateful to be in an environment where I could learn a lot from my seniors.

── I see, so it was an environment that allowed you to learn the basics of design.

赤倉
I also learned how to create designs that combine illustrations and text. These include product packages, magazine covers, and so on. At first, it was really hard to make them look good without making a mess. Combining illustrations with text is something I still enjoy doing, and what I learned back then has come in handy.

【夏パフェ】Cherry

by 赤倉@画集発売中

── As an illustrator, you have been involved in many collaboration projects. I guess your experience as a company employee plays to your clients' advantage, because you have an overall idea of the job.

赤倉
I really hope my clients feel that way! During my time as a company employee, I learned how important it is for designers and clients to work together, so now I have the habit of considering carefully what an illustrator can do to make the job go smoothly.

── Do you keep your deadlines?

赤倉
I try to set my schedule with a fair deal of buffer. Even so, there are many times when things don't go as planned and I end up working until the last minute... When I get the feeling that maybe I won't be able to make it on time, I always contact the client in advance.

── I think the idea of contacting the client in advance when things might not go as planned denotes your good grasp of the overall workflow. It's much better for the client to get a word in advance than to wait until the last minute just to end up disappointed. (laughs)

赤倉
Exactly. (laughs)

── On your official website, you clearly state what you're good at drawing and what kind of work you enjoy. Were you also putting yourself in your clients' shoes when you decided to add this information?

赤倉
Yes. I think pitching what you're good at is essential. At first, I would draw just about anything, but there are things I don't excel at and I didn't want to end up in a situation where I got a commission only to end up throwing in the towel. I think advertising what you're good at will make it easier for the client to approach you.

Combining and rearranging the things you've seen

── You are well known for your designs based on a single motif, like your dessert gijinka characters, Chocolate Cake 6 Sisters (チョコケーキ6姉妹). How much do you value input in your work?

赤倉
I follow various social media accounts that introduce all sorts of fashionable things, such as Fashion Press, and when I find a design I like, I immediately save it. Sometimes I even make a rough sketch as a memo.

チョコケーキ6姉妹

by 赤倉@画集発売中

5

── I love how you made use of apple peel in the dress design for an illustration promoting a "sake & apple juice" set. How did you come up with the idea?

赤倉
Since this was a special design for both Valentine's Day and White Day, I wanted to include not only apples but also roses. Somewhere I had seen an apple pie decorated with sliced apple peels in the shape of roses, so I decided to go with that. However, I had a hard time deciding where to place the apple rose. I tried a hat, but it didn't really stand out. As I was pondering what to do, I remembered seeing a wedding dress with rose-shaped ruffles, so I decided to place the accent around the girl's waist. Then I arranged the rest of the dress to match the accent.

Valentine's Apple

by 赤倉@画集発売中

── Based on what you told us, you don't sound so much like an "inspiration" person, but rather like someone who combines ideas based on a wealth of input.

赤倉
I tend to think things over rather than go with the flow. It's not rare for me to spend ages in the bathtub or in bed, concentrating on my thoughts. I often combine and rearrange ideas based on the things I've seen, so I'm always striving to get input regularly.

Encouraging an emotional connection by balancing this world and the world next door

── Your fashion designs are original, but not too eccentric and are always something that could very well exist in reality. Do you pay attention to that kind of balance?

赤倉
I want the viewers of my illustrations to feel an emotional connection with the characters, so even though they are two-dimensional, I want their style to be not too far apart from reality. I want the viewers to see my characters as "that fashionable girlfriend next door". So I am always striving to get just the right equilibrium.

ゲーマーペンギン / パーカー

by 赤倉@画集発売中

3

── I guess the fact that your designs are so grounded in reality is part of the reason why you often get apparel-related jobs. In your collaboration with Sanrio, you managed to design the type of outfits that Pon Pon Purin fans may as well be wearing in real life. You cover a wide range of styles when it comes to fashion, don't you?

赤倉
I like pretty much everything. Nowadays I often draw bishoujo ("beautiful girl") illustrations, but I used to draw a lot of male characters, and while I enjoy drawing frilly fashion, I dress rather casual. I like many different things, and there was a time when this would make me insecure because it felt like I was doing so many things poorly and I wasn't really good at anything. But now, on the contrary, I feel that liking many things gives me the chance to handle a variety of projects.

サンリオキャラ好き女子 pic.twitter.com/fhkaZg10kh

— 赤倉🧸初個展&サンリオキャラコラボ 5/13~ (@akakura1341) April 23, 2022

── Turning insecurities into strengths can prove useful in many aspects of people's lives, even unrelated to work.

The importance of size and vibrance when conveying information

── Your illustrations are very elaborate, down to the smallest of particulars. How do you keep the overall picture from looking too loaded while not skimping on detail?

赤倉
I draw my sketches thoroughly. In my rough draft, I decide on the design and placement of smaller accessories in detail, and I get a grasp on the overall balance. That's why I don't often make changes to the line art from the rough sketch to the final draft.

ぐちゃぐちゃ大ラフ
シルエットと色で遊ぶキャラデザがしたい pic.twitter.com/hJYsrzCyfy

— 赤倉🧸初個展&サンリオキャラコラボ 5/13~ (@akakura1341) January 3, 2021

── Drawing too many details can make it hard for the viewer to focus on the main subject...

赤倉
The ability to guide the viewer's eye is crucial. For example, you shouldn't place prominent objects near the main subject, and large objects should only be surrounded by smaller objects. I think of an object as a mass of information, and decide where to place it according to how heavy that information is ー for instance, based on its size and vibrance.

── I heard you also change the thickness of your line art according to what you're drawing.

赤倉
That's because I want my characters to stand out. I create some variation in the line art by making the main lines thicker and other facial parts thinner. Some illustrators prefer keeping the same thickness for all their lines, but I feel the result is prettier when the line art has different intensities.

Milk Tea

by 赤倉@画集発売中

The outer contours are thicker, while the hair is traced with thinner lines.

── Tell us about your working environment. What software do you use?

赤倉
My main software is SAI, but I also use CLIP STUDIO PAINT for the finishing touches. My LCD tablet is a Wacom Cintiq 16.

── If we take a closer look at your illustrations, it's clear that you don't use that many colors. How do you keep your illustrations from looking dull even while limiting the number of shades you use?

赤倉
The choice of narrowing down the number of colors I use is a remnant of my days as a company employee. At that time, I would only use three. Now it's more than that, of course, but I try to decide on the colors I'm going to use before I actually start to color. Once you learn about complementary colors (the combination of colors that makes each other stand out the most), the way you choose colors will probably change. You don't have to use a lot of different shades or use vivid colors for everything; the same gorgeous finish can be obtained even by the proper usage of accent colors.

Sunset

by 赤倉@画集発売中

── Does even a popular illustrator like you sometimes fall into a slump? How do you get out of it?

赤倉
I hit plateaus regularly! (laughs) When that happens, I try to incorporate some new elements into my drawings. For example, I'll give a go to popular post-processing techniques, such as offsetting, where the main lines are blurred. Trying new things is good for a change of pace and makes me feel like I've learned something, so it also motivates me. As I mentioned earlier, I draw sketches of designs that interest me instead of taking notes. If you can keep that up regularly, you'll still have some work to look at even after falling into a slump.

── How do you make your girl characters look so cute?

赤倉
I pay great attention to the soft texture of their hair. I adjust the way it flows, how it bounces, how it falls back, and so on.

── What are the poses that instantly make a girl look lovely?

赤倉
I pose my girls with their hands close to their face, especially when drawing them bust-up. Hands are a beautiful part of the body because of the nails, etc., and I treat them like accessories. When deciding on a pose I often take selfies as a reference, so I can never show my phone's photo album to people. I guess it's common practice among artists! (laughs)

【夏パフェ】Orange

by 赤倉@画集発売中

A solo exhibition at pixiv WAEN GALLERY is a dream come true

── What are the highlights of your solo exhibition?

赤倉
The making-of video of my illustrations. It was my first time showing my drawing process on video. No cuts, you can even see some words spelled wrong up until the very end! (laughs) Then there's the exhibition area. The mint green wallpaper and the wagon-like merch table give the space a lovely atmosphere, resembling a café. I would like to thank all the people who helped me fulfill all my wishes.

── What's the meaning behind the title of your exhibition, Plaisir?

赤倉
Plaisir is a French word for "enjoyment", "pleasure". I decided on this title in the hope that it'll help put everyone who visits the exhibition in an even better mood. I've wanted to hold a solo exhibition at pixiv WAEN GALLERY for so long, so this is truly a dream come true. I hope I'll also get to enjoy the solo exhibition myself, as much as the title suggests.

── How did you come up with the main visual for your solo exhibition, featuring that striking lemon tart headdress?

赤倉

It took me quite a long time to come up with this artwork. (laughs) At first, I thought about using red as the main color, since it's a color that's often related to main characters, and draw an illustration with a strawberry motif. However, it was hard to come up with a color scheme that would suit my style, so I decided to use lemons, which I've always liked to draw. This character, Emma, is a girl I've drawn many times in the past and have a special attachment to.

初個展「Plaisir」

by 赤倉@画集発売中

── Do you have any goals for the future?

赤倉
I'd love to design video game characters, and I also want my illustrations to be made into action figures! Moreover, I'd also like to bring the sophisticated characters of my "desserts & fashion" collection to various media. I like so many different things that if it were for me I'd want to try just about anything!

Akakura's first solo exhibition "Plaisir" is now open!

Illustrator Akakura's first solo exhibition Plaisir is currently being held at pixiv WAEN GALLERY by TWINPLANET × pixiv, a gallery jointly operated by pixiv and Twin Planet!


The exhibition features about 50 illustrations, including both Akakura's original works and works created in collaboration with Hololive and Sanrio.

Akakura's attention to detail is reflected in the space's interior design, including a café-style interior with an impressive striped pattern. The exhibition will also offer wonderful limited edition goods, such as layered acrylic panels that allow visitors to enjoy the illustrations in 3D and posters with a Japanese paper-like finish.


Exhibition period: May 13 (Fri) ~ June 1 (Wed), 2022

Holidays: None

Free admission

Location: Tokyo, Shibuya, Jingumae 5-46-1 TWIN PLANET South BLDG. 1F

Opening hours: 12:00 - 19:00


>>pixiv WAEN GALLERY Official Website<<

>>Official Twitter<<

*Please be advised that we may stagger admission via numbered tickets on crowded days.


*Countermeasures against COVID-19:
Akakura's solo exhibition "Plaisir" is currently scheduled to run until June 1st (Wed). We will continue to monitor the situation, but there is a chance the exhibition dates may be subject to change due to the spread of the virus. You can find more information about products on sale, reaching the venue, etc., on the pixiv WAEN GALLERY official website and Twitter.
We thank you for your understanding.

The exhibition's merch is also available online!

Some of the goods on sale at the exhibition are available on BOOTH. This is your chance to get your hands on some adorable merchandise featuring Akakura's illustrations!

>>Check out BOOTH<<

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