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  • Curry Zawa Kaoru's Creative Counseling - "When the likes are down, blame it on Elon." On overcoming the fear of irrelevance.
Columns
2025.06.06

Curry Zawa Kaoru's Creative Counseling - "When the likes are down, blame it on Elon." On overcoming the fear of irrelevance.

  • Curry Zawa Kaoru
  • column
  • Creative Counseling
  • artist's struggles

Article by Curry Zawa Kaoru

I always enjoy reading Curry Zawa's columns! Thank you for sharing them!


I'm a fan creator who mainly draws doujin manga. Lately, I'm getting less likes on posts compared to when I first started in this fandom. The pairing I draw has never been particularly popular, but at one point, some of my manga were getting 10,000 to 30,000 likes.


I don't post illustrations very often, just the occasional manga. Recently, even when I put a lot of effort into a piece, it doesn't really take off and tends to max out at a few thousand likes. Considering the size of the ship's fandom, I know that's still a solid number, but I can't help comparing it to how much attention my older works got. I have a decent follower count, too. So I keep wondering: Am I posting the wrong things? Have people just gotten bored of me? Were the posts that went viral just that much better than my current work? Or maybe... it's Elon's fault?


I'd love to hear your advice on how to deal with making comparisons to your past self!

When the likes dwindle

You already answered your own question at the end: It's Elon's fault.


Just accept that it's Elon's fault and give yourself a little pat on the back for having the keen insight to identify the real mastermind behind it all. That's insight you can channel into future creative work.


Honestly, if you're going to blame something, better to go with a vague, enormous force than point fingers at yourself or your peers. That mindset is more valuable than you'd think.


Sure, sometimes things don't go well simply because we're not that good at them. But even if you admit that, it doesn't exactly improve the situation. On the other hand, blaming the people around you ("They just don't recognize my genius!") only leads to friction. So in the end, blaming something like "politics" is the safest bet. It's too huge, too heavy, too undefined to properly argue against. It's the perfect scapegoat.


That said, when you complain about the government, people inevitably respond, "If you hate it here that much, why don't you just leave Japan?" We get similar pushback online: "If you hate it here that much, just switch platforms. Isn't it kind of embarrassing to complain about Elon… on X?"


To that, all I can really say is, "Well, I checked Threads the other day and they were in the middle of some kind of Takao Osawa festival, so... how does one even measure the experience of 'embarrassing' at this stage of social media nonsense?"


The other good news is, you're in the world of fandom. That means you can also blame the original work, which is another massive, inescapable force. Fan activity is deeply affected by what happens in the original series, so it could simply be that the source material is less popular than it used to be.


Also, it's totally normal for interest in things to fade as time goes by. Even for a blockbuster manga series, unless the second volume comes bundled with two trillion yen tucked between the pages, it's rare for it to outsell the first. Sales tend to drop as the volumes go on. That's just how it works. So if you're seeing less engagement with your OTP lately, it might just be that the same old pattern is kicking in.

Comparison never ends

But of course, even after telling yourself "It's Elon's fault," the next thing you know, you're looking at someone else who ships the same pairing and suffers under Elon's digital tyranny just like you… but their numbers haven't dropped at all. And now you're back to blaming yourself through the lens of comparison. At this point, if among Japanese politician Shinjiro Koizumi's many aphorisms, he'd dropped a "Creative work is hell. Like, for real hell," no one would question it. That's how deep this hell runs. And the most hellish part? It's an endless hell.


Especially when it comes to comparison, there's no bottom. There's always someone better. And even if, by some miracle, you make it to the top, the comparisons just shift to the up-and-coming newbie prodigy nipping at your heels. Even if you manage to stop comparing yourself to others, you'll just start comparing yourself to your past self, and the cycle begins again.


The best option is to quit the comparison game entirely, but let's be real: I might as well advise you to achieve enlightenment. Not happening. So the next best thing? As soon as you catch yourself slipping into comparison, try to notice it and pull yourself out as fast as possible. Remind yourself, "This isn't helping."


Even if your next work outperforms all your past ones, you'll just start comparing everything to that new peak. And unless your like count surpasses the global population, that comparison spiral never ends. That feeling of futility has the power to shut a person down. Many people stop creating because they get consumed by it. So maybe try directing that sense of futility at the act of comparing instead of at your creative work.


Think about it: why are you even worried about not measuring up to your past self? You're probably afraid that you're becoming irrelevant, a "washed up" creator.


For professional artists, fading into irrelevance is a serious issue. After all, it can mean no more food on the table, so worrying about that makes total sense. But for hobbyist fan creators, isn't it kind of strange when you stop and think about it? I mean, what does being "irrelevant" even mean?


It's not like fan creators get booted from the fandom if their likes drop below 100, or their dominant hand explodes if their work underperforms. Even if no one's watching, even if you're the only person in the fandom left, as long as you want to draw, you can keep drawing. That's the beauty of fan creation.


Sure, getting recognition from others is part of the fun, but maybe that part has started to take up a little too much space. If the satisfaction of finishing something you poured your soul into is instantly crushed by low numbers, then maybe the joy of creating and the joy of being seen are starting to cancel each other out.


So how about this: Just once, try making something entirely for you. Draw what you want to draw, even if it means shaking off every last follower along the way.

I couldn't surpass my first work either

I've been a professional manga artist for 15 years now. To be honest, for about 10 of those years, I couldn't beat the sales of my debut work. Even now, thanks to the murky nature of digital publishing numbers, there's a decent chance I still haven't beaten it.


Naturally, I worried about becoming irrelevant. I wondered if my older work had been better and even tried going back to that early style once or twice. But when I really think about it... my debut wasn't that big of a hit to begin with. Remakes only work when the original is a timeless classic, something you can reheat and still enjoy. If it wasn't that great in the first place, reheating it just releases carcinogens.


In other words, it wasn't that I'd peaked and declined. It's more like that scene from the movie Kids Return:

"Masaru, do you think we're already finished?"
"Hell, no. We haven't even started."


Maybe you also feel like you're declining because you see your past self as the peak of your potential, but creative work is an endless hell. There's no finish line. Your past is your starting point, or maybe just a checkpoint. If you keep looking backward, of course you'll start to slow down.


Sure, some people see their fastest growth at the very start and they'll never top it. But as long as you keep running, there's always a chance you'll set a new personal record.


Creativity is an endless hell, yes... but it's also endless hope, right up until you die.


That's exactly why it's so addictive. You can't quit even if you want to. Once you've had a taste, that's it. You'll spend the rest of your life hooked, caught between bliss and withdrawal. So go ahead and suffer beautifully until the very end.

↑ Feel free to send your troubles in languages other than Japanese, too.

This column was made into a book!

The popular column Curry Zawa Kaoru's Creative Counseling has been made into a book titled Otaku no Tanoshii Seisaku Ron (The Delightful Art of Otaku Creation, Bungeishunju).
In addition to fan-favorite episodes such as "Coping with fanwork taking a little too many liberties," "When you can't get feedback in an underdeveloped genre," "Is 40 too old for doujin events?" and "Understanding the troubles and contradictions of killing off your favorite characters," the book also includes brand new topics and advice!
>>Buy on Amazon Japan<<
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To celebrate the release of the book, we had a chat with Curry Zawa and Tsuzuru Sanada (author of Doujin Onna no Kanjo). Give it a read!

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  • Born in 1982. Unemployed. Her works include Kremlin (Kodansha), Makeru Gijutsu (Kodansha), and Busu no Honkai (Ohta Publishing). Her hobby is egosurfing.

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