Interview & article by Tadashi Nagatani
It's very similar to Twitter, with the difference that it's administrated as a decentralized federation of servers, known as "instances".
For example, there is an instance for video game fans, an instance for otaku and also an instance for Aikatsu! fans which is called kirakiratter. There's something for everyone!
Pawoo was established as a place where pixiv creators can share their activities and communicate. Pawoo now counts more than 70,000 active users, and it's one of the largest instances in the world.
Many users are creators, and enjoy posting their works on Pawoo. One of those creators is none other than Kazuharu Kina, famous for drawing beautiful black-haired girls.
Judging from his posts, it looks like he is really enjoying Pawoo, so we decided to ask him a couple questions about it.
I couldn't miss this service!
I thought I couldn't miss this for the world!
I made a Twitter account right when it started to get popular in Japan, but at that point there were already many IT communities and many artists with a profile.
I also registered to Instagram, but I'm not very active on it. In any case, I'm very excited to be able to have a taste of Pawoo from the very beginning!
I also thought that, since it's run by pixiv, it's not something that will sink or disappear in two or three days. It was worth to give it a try!
That's why I don't feel like my registration was completely unrelated to my job as an illustrator.
The atmosphere was almost the same as when the 10 points are not enough trend was born on pixiv.
For example, even at the very first stages of Pawoo, creators that deal with 18+ materials started to add a "18+" mark next to their names, and illustrators started adding drawing tools icons.
It's a lot of fun to see how Pawoo culture evolves every single day.
It feels like we're all in a bathtub together, naked
Also, if I announce a new work on a social network, my editor will contact me via Skype in the next 5 minutes thanking me for the announcement. I'm not saying it's not a good thing, but...
If you mess up your submissions on a big social network, that might have an impact on your work. That's why you don't have the freedom to make mistakes.
You need to work out the best captions in order to have as many people as possible look at your illustrations. That kind of mature atmosphere gets really exhausting after a while. Sometimes I really feel like a lost a big slice of the freedom that I had before.
However, when Pawoo made its appearance, it had that feeling of openness that is really hard to find in other social networks. In a sense, it really feels like all of us are together in a bathtub, naked. (laughs)
I could see many submissions that I would never have thought I'd see from my favorite artists, and that is amazing.
On other social networks, it sometimes feels like you shouldn't engage with someone because they are much better or more famous than you. On Pawoo, as soon as you follow someone, they'll follow you back, and sometimes they will also send you a message saying "I was looking at your illustrations!". It's a brand new form of exchange.
Is it time to learn the "elephant language"!?
Also, sometimes I post something like "Pau Pau!" and everyone instantly jumps on the train.
No one knows the answer to what this slang means, but everyone is having fun with the "elephant language". After all, it's a form of paumunication!
I can't wait to see how Pawoo will develop in the future. Looking forward to seeing how it will go!
Kazuharu Kina told us that Pawoo is the perfect place to see a new side of your favorite creators and to see how a social network grows and develops.
Did we entice your curiosity? Try it out, you might get some reactions even by just posting "Pau Pau!"